Added Value

Regular commenter Saltire Turquoise posed a very interesting question to my initial description of Sakai Eisuke's prototypes made for Pilot in early 1980s: Why can't Pilot make pens like those?

Although probably intended as rhetorical, it does trigger some reflections on the current situation of the pen market.

The first and easy answer to that question is a series of economic concerns—is there a market for those pens? Would they be economically viable?

It is worth to remember that Pilot does have a pen with similar characteristics to those prototypes: ebonite, urushi, Japanese eyedropper... but just bigger, much bigger—the Namiki Urushi 50. And this pen has a price of JPY 150000 in Japan. Expensive or not is anybody's guess, but it is not a pen you see everyday in the hands of aficionados.

From back to front, Pilot Urushi 50 (prior in time to the current Namiki model), Sakai's #10 and Sakai's #3.

However, I can think of a good argument for the marketing of pens like those Saltire Turquoise craved for–those prototypes and smaller versions of the Namiki Urushi 50.

In recent years we have seen how some Chinese companies have copied some very iconic Japanese (and other) fountain pens—Pilot Capless, Pilot Custom Urushi, Sailor ProGear, Platinum Curidas are some examples of pens with Chinese counterparts at much lower prices.

Jinhao or Sailor?

Lanbitou or Platinum?

In this scenario, little can the Japanese companies do save increase the value of their products. And pens like those Sakai's prototypes or like some older models offer interesting templates of what could offer that added value to their catalogs.

The critical question, however, can only be answered experimentally—is the market ready for those more expensive pens?

Thanks, Saltire Turqouise, for your questions.

Pilot Custom 748 – Pilot (Thai) Black

Bruno Taut
March 26th 2024
Etiquetas: Pilot, Sakai Eisuke, mercado, Japón