Flat

To my friend Michel.

I won't speak about pens today, but about notebooks and paper. Although I use notebooks to write these texts, this one comes as a reaction to some recent news. This is the story:

The so-called Oscars of the stationery world, officially named The Stationery Awards (::1::, ::2::), are announced in February each year. On this occasion, 2024, the Grand Price was for the Pentel Matte Hop ballpen, but what matters more to us is the Functional Award given to the Kokuyo “Flat Kimochii” notebook, on which the company had been working for about three years.

The functional virtue praised by the jury is that these notebooks lie flat on the table when open.

Kokuyo's Campus "Flat Kimochii".

But, is that new?

Mr. Nakamura, of Nakamura Insantsujo, had created a flat notebook around 2015. He did that in collaboration with a book binding business located in the neighborhood of this office in the Kita district in Tokyo.

A potential big order of those newly made notebooks drove Nakamura Insatsujo to produce a large number of them. But the order was canceled and the company was left with a big unsold stock.

Nakamura Insatsujo's "Granddad's Notebook".

Mr. Nakamura, then about to retire, gave some of those notebooks to his granddaughter. She, in turn, on January 1st of 2016 published a Twitter message praising them and complaining about the lack of exposure they had. The Tweet became viral and Nakamura Insatsujo received orders from retailers, making the notebook a best seller while acquiring the nickname of “Granddad's Notebook”.

On its side, Showa Noto, a company well known in Japan for its stationery products for school children, had developed a similar notebook. However, it was quickly discontinued as the binding glue was not durable enough.

Then, in that year of 2016, Showa and Nakamura reached an agreement of collaboration: now both companies produced these flat notebooks. In 2020 the "Granddad's Notebook" received an award of the Ministry of Education, and in 2021 the Stationery Award.

Showa's "Granddad's Notebook".

Kokuyo's development started in 2021 and the "Flat Kimochii" received the Stationery Award for its functionality in 2024.


My thanks to Poplicola-san.


NOTES:
Stationery Awards: https://www.fusosha.co.jp/special/bunbougu/
Stationery Awards 2024: https://bungu.store/collections/stationery-awards-2024
Chronology of the "Granddad's Notebook": https://nakaprin.jp/?page_id=1324
More information on the "Granddad's Notebook": https://dojwy.com/about-resilience/
Showa Noto's press release August 2016: https://prtimes.jp/main/html/rd/p/000000009.000015458.html
Showa Noto's flat notebooks: https://www.showa-note.co.jp/products/search_result?freeword=&category=&series=5015&size=
Kokuyo's Campus "Flat Kimochii": https://www.kokuyo-st.co.jp/en/stationery/campus_flat/

WiPens Toledo – Pilot (Thai) Black

Bruno Taut
March 3rd, 2024
etiquetas: papelería, Kokuyo, Nakamura Insatsujo, Showa Noto

Kokuyo Ink

Kokuyo stationery products are ubiquitous in Japan. Nothing seems to be easier than buying any of its notebooks or erasers or filing folders... However, for the fountain pen aficionado, Kokuyo did not seem to have much to offer save a collection of notebooks with very good quality paper.

But that was not the case at some point. And that makes a lot of sense as the company now named Kokuyo S&T Co. had been founded in Osaka in 1905. Along its more than 100 years of history, the fountain pen has been a primary tool for a very good part of it. So, catering that marker was only natural.

The picture shows one such example—a bottle of Kokuyo kk55 ink for fountain pen. According to the price, JPY 24.00, it should have been in the marker in the 1950s.

The Campus notebook shown together with the bottle is one of the most poular products of Kokuyo. It was first marketed in 1965 as spiral-wire bound notebooks, and in 1975 there changed to adhesive bound, as we know them today. The paper of these notebooks works very well with fountain pens, regardless of their inkflow, for a very affordable price. But very fancy they are not.

コクヨkk５５インキ. Kokuyo kk55 Ink.

In 2011, Kokuyo S&T Co. acquired 51% of the share of the Indian company Camlin, since then renamed as Kokuyo Camlin Ltd. This Indian company does produce fountain pens and fountain pen inks, under the brand name Camel.

NOTE added on May 30th, 2013: More pictures of Kokuyo ink on the blog by Kamisama-samama (aka Paper): http://ameblo.jp/kamisama-samasama/entry-11541093085.html

Sailor Ballerie pocket pen – Platinum Black

Bruno Taut
Yokohama, May 27th, 2013
etiquetas: Kokuyo, tinta, India, Camlin, papelería