Industria Brasileira

Years ago, in 2013, I wrote a Chronicle on the Brazilian plant built by Pilot in 1954. I inserted some local ad and some reports published on the Pilot Times, the internal magazine of the company.

Pilot pens and inks made (or assembled) in Brazil.

Now, six years later, I want to complete the information with the description of a pen produced in that Brazilian plant of Pilot´s--the Pilot 77.

This pen is indeed a member of the Super family of pens made by Pilot in the late 1950s and early 1960s. In fact, its nib is remarkably similar --if not the same-- to the unit present in the model Super 150, a late arrival to the family. The difference is that the Brazilian nib is made of steel instead of gold, and is not dated.

Pilot 77´s steel nib. No gold, no date.

Pilot Super 150´s steel nib. 14 K gold, JIS mark, August of 1962.

The filling system is the well-known "hose-shiki" that we can find in Pilot pens between 1955 and 1964. The body, made of plastic, carries the inscription "PILOT 77 / IND. BRASILEIRA".

The engraving reads "PILOT 77 / IND. BRASILEIRA".

Two questions arise in here: When the pen was made, and whether it was manufactured in Brazil or just assembled with parts made in Japan.

To the first, my best guess given the simmilarities with the Super 150, is that this Brazilian (Super) 77 was made in the mid 1960s.

To the second, I am inclined to think that the parts were Japanese and were assembled in Brazil. The reason being that there are no differences between the components of this pen and those seen on the Japanese units.

These are the dimensions of this pen:
Length closed: 132 mm
Length open: 118 mm
Length posted: 147.5 mm
Diameter: 11.2 mm
Weight: 13.9 g (dry)
Ink deposit: 0.6 ml

Pilot do Brasil remains in business as producer of stationery goods. However, and despite the new manufacturing plant open in 2013, Pilot do Brasil does not make fountain pens nowadays, and the only fountain pen-related item produced in that plant is fountain pen ink in blue in bottles of 500 ml (::1::, ::2::).

Pilot ink made in Brazil.
(Picture taken from http://www.pilotpen.com.br/).

My thanks to my friend Panchovel.

Romillo WiPens – Montblanc Irish Green

Bruno Taut
Madrid, November 24th, 2019
etiquetas: Brasil, Pilot, tinta

In Praise of Whisky

These two bottles cost the same—about JPY 2500.

The one on the left contains 500 ml of whisky. To produce it the company –Nikka on this particular case-- went through a long process that, besides fermentation and distillation, involves some years of maturation during which a significant portion of the product is lost to evaporation.

On this particular case, being a blended, the maturation can be reduced, but in any event –at least for a Scotch whisky-- it couldn't be shorter than three years.

On the other side, an ink is basically a mixture of water, dyes, some biocides and some surfactant agents. The whole process is easy and low-tech, and does not require any special equipment.

Yet, 500 ml of an average (or even above average) whisky cost as much as 50 ml of an average ink...

A lot could be said about how much whisky we drink and how much ink we use, but the question is still valid—is the cost of ink ten times higher than that of whisky?

The actual fact is that the price of ink skyrocketed in the past four of five years, and whisky –a time-intensive product-- provides a useful benchmark.

Are we acting in our best interest buying so much ink so expensively?

Parker 51 Demi aerometric – Kobe Nagasawa Bokko

Bruno Taut
Nakano, October 27th 2019
etiquetas: mercado, tinta

The Invisible Hand... (II)

… Or I told you so...

Years ago I published several texts on the actual costs of inks. At the time, 2010, inks were becoming significantly more expensive while producers were increasing the gamut of colors.

Smaller inkwells, higher prices. But what matters is variety and price per inkwell. Ink Studio inks by Sailor (2018).

“A market driven by collectors –I said in 2011-- is bound to becoming irrational”. And ten years later the scene is a lot more complicated—more ink brands and makers, more colors, higher prices, smaller inkwells...

So, ink prices have become more expensive, and a side effect is a growing market of open inkwells. What not so long ago was almost worthless is now an object of trade.

As seen at the recent Pen Trading in Tokyo (2019). A second life for the inks after trying them...

Again, the invisible hand of capitalism plays its game.

Iwase Seisakusho – Caran D'Ache Sunset

Bruno Taut
Nakano, May 24th 2019
etiquetas: mercado, tinta

Nakabayashi Again

The name Nakabayashi is not new on these Chronicles. It is a Japanese company making stationeries and office supplies, and some months ago entered the market of fountain pen inks through a collaboration with Sailor.

Now, Nakabayashi is back on the spotlight with another line of inks—Taccia inks. And these inks deserve some comments.

Taccia inks, by Nakabayashi.

First are the news of Nakabayashi becoming the primary owner of Taccia pens since last April. At that time, Itoya of America handed its share to Nakabayashi.

The second issue if about the actual maker of these new inks. As I said before, the first Nakabayashi inks –those themed after ukiyo-e colors—had been made by Sailor, and being a recent development (June-July of 2018), it was reasonable to assume that the connection between Nakabayashi and Sailor continued.

No news from Sailor on the label.

But that is not the case, and Taccia inks are made by Nakabayashi itself. Then, will there be new batches –new revolutions- in the ukiyo-e line of inks? Who will make them?

13 new colors: kuro, tsuchi, cha, daidai, aka, momo, ebi, murasaki, ao, aoguro, sora, midori, uguisu.

Aoguro. Blue-black.

The Taccia inks are a collection of 13 colors with Japanese names. The inkwells contain 40 ml of ink and cost JPY 1000 (plus taxes). That means JPY 25/ml of ink.

Not an inexpensive ink, but a lot more economical than most Sailor inks, including those made for Nakabayashi.

Is Taccia becoming finally Japanese?

Montblanc 149 – Pelikan Black

Bruno Taut
Nakano, September 27th, 2018
etiquetas: Nakabayashi, Taccia, tinta, Itoya, Sailor, mercado

Signs of Change? (Ink Market)

On July 25th I wrote about a new line of inks by Sailor commissioned by Nakabayashi, a stationery company. As is often the case with Chronicles on new inks, I expected a big impact resulting in an increase in visits and a number of links point out at these pages.

But that was not the case at all. In fact, the news on these new inks on English-speaking fora barely raised any brow. This is a sharp contrast with the passionate reactions new inks, particularly by Sailor provoked not so long ago.

The "Blue Revolution" did not mobilize the masses.

Are ink aficionados saturated with all these new colors? Or is the market saturated of inks? The ironic detail is that at JPY 54/ml, these Sailor-Nakabayashi inks were not the most expensive Sailor inks in the market…

Maybe the reasons are completely different. Maybe the colors of the “Blue Revolution” were not attractive. Maybe 50 ml inkwells were too big… All this is, so far, mere speculation, but I also think that the ink market has grown into a bubble of colors and prices.

And we might be seeing some signs of change.

Pelikan M800 "kodaishu" by Iwase – Sailor Red Brown

Bruno Taut
Nakano, August 17th 2018
etiquetas: Sailor, tinta, mercado, Nakabayashi

More Sailor Inks: Nakabayashi

The ink business seems very attractive… even to companies with no interests in the fountain pen world.

Such is the case of Nakabayashi, a Japanese company producing stationeries and office supplies. And the closest to a fountain pen it has is a set of notebooks with a decent paper—and no pen, although there is a link to Taccia pens on its website in Japanese. But ink business might be too good to ignore and Nakabayashi searched the company of Sailor to produce its own line.

The five brand-new inks by Sailor... or by Nakabayashi.

So far, these Nakabayashi-Sailor inks follow a very Japanese argument—colors from ukiyo-e engravings by Hokusai and Hiroshige. The first batch of colors is named “Blue Revolution” and suggest that there might be more revolutions in the future. Well, more colors.

The first revolution was blue. Can we be sure thse colors could not be found in the market before?

The “Blue Revolution” is formed by five colors named as “konjô”, “konpeki”, “ai-iro”, “tetsukon” and “koiai”. They come in 50 ml bottles and the boxes are decorated with reproductions of popular engravings by the above-mention artists.

The ink bottle resembles the new presentation of regular (black, blue and blue-black) Sailor inks, but the aspect ratio is different. Photo courtesy of TinJapan.

The price in JPY 2700 plus tax. This means JPY 54/ml, which is in between the Shikiori line of inks at JPY 50/ml and the Ink Studio series at JPY 60/ml.

Many actors involved in the this operation: Nakabayashi, Sailor, a "stationery sommelier" by the name of Hiroshi Isuzu, and a color supervisor named Hide Matsumoto.

Am interesting feature of these Nakabayashi inks is that they are not associated to a particular shop –with a limited distribution—but to a whole company whose distribution network spans over the whole country and beyond. We might need to wait, though, to see where these inks might become available.

In any event, these moves are showing that the ink market is still attractive. Will it ever become saturated? Only at that time prices will go down.

My thanks to FPN member and friend TinJapan.

Platinum Preppy – Platinum Blue-black

Bruno Taut
Nakano, July 24th 2018
etiquetas: tinta, Sailor, Nakabayashi, mercado

Trends 2018

Following the news and the movements in the market of fountain pens I can identify the following trends:

1. The Chinese invasion.

Chinese pens are no longer low quality pens. The proliferation of Chinese copies of the popular Lamy Safari (::1::, ::2::) some years ago was a very interesting sign—Chinese makers were able to compete in quality and in price with Western –and Japanese— entry-level pens.

An Oaso non-Safari.

Later on, those same Chinese companies have created other interesting models with higher price, thus creating an actual competition to many mid-range models.

Chinese pens are no longer cheap. The well made Hero H718. Photo courtesy of Foro de estilográficas member Antolín.

The expansion and reach of all these Chinese pens is severely limited by the lack of distribution networks, which would increase the actual cost of these pens. But, is it worth for, say, Sailor to produce the Sailor Procolor (a cartridge-converter, steel nib, plastic body, JPY 5000) when Penbbs is selling a decent copy of it for less than JPY 2000?

Pilot, Lamy, Pelikan, Sailor, Platinum… might need to analyze seriously their new positions the market.

A Penbbs 308 (in red) and a Sailor Procolor. Similar pens with similar construction quality. Photo courtesy of Pedro Haddock, author of the blog El pajarete orquidiado.

2. The luxury end.

Western and Japanese companies preserve their position in the high end of the market. However, these luxury pens rely more on the decoration and exotic materials than on the intrinsic quality of the pen as a pen.

This trend, consequently, opens the market to small manufacturers with limited production. Needless to say, this is not new as we all know operations like Edison, Namisu, Eboya, Conid… My contention, though, is that this trend will continue and we might see new small brands not bound by the necessity to mass produce in order to be profitable.

A luxury pen made by a small company: a Hakase made of buffalo horn. My thanks to Inquisitive Quill.

3. Small selection of nib points.

Nibs are becoming boring and predictable. Pens might look different and exciting, but under the cap we mostly find the same type of nib: rigid and with the very trite trio of F, M, and B points. And any variation on this is bound to result in additional costs.

The exception to this simplification are the big three Japanese makers, who offer a might wider selection (see, for instance, Pilot).


4. The ink inflation.

Ink makers have realized that people buy colors —many colors— instead of volume. On these Chronicles I have seen the cases of Sailor and Platinum, but this situation also affects to Caran d’Ache and Montblanc, at least.

Again, this is good news for small companies because these higher prices allow create some room for higher production costs. Now, is there a limit to this inflation of makers, colors and price?

Sailor's Ink Studio inks: inflation in colors and inflation in price. Is there a limit on this trend?

These are my reflections. And I could be very wrong.

Kubo, Momose and Iwase – Sailor Blue Iron

Bruno Taut
Shinjuku, June 6th, 2018
labels: tinta, mercado

Inks: Price and Variety

More reflections on ink prices in Japan.

On my previous Chronicle I mentioned the idea of how 50 ml inkwells might be too big for this time and age. Apparently, variation –i. e. large selection of colors— is a  lot more relevant than the price of the ink or than being able to replace that exact color we grew fond of.

The, commentator Brian suggested that most users do not really think in terms of price per milliliter but in price per ink or, I might add, price per inkwell regardless its actual size.

These two arguments seem key to understand the recent policy of Sailor to market the rebranded but traditional inks of the company (::1::, ::2::, ::3::, ::4::). But Sailor’s shrinkflating moves –preserving the nominal price while reducing the amount of product— is very detrimental to the consumer. The rest of makers will surely feel the temptation of copying the example of Sailor.

The following graph shows how Sailor’s are –in the Japanese market and among Japanese manufacturers— the most expensive inks. Hakase inks, those made of real squid ink, are not included on it because their presence in the market is marginal.

The graph shows how Sailor inks are, in general, more expensive than those by any other maker in Japan. There are some exceptions to this trend:
1-The 15 ml inkwells of the Pilot Iroshizuku ink at a cost of JPY 46.7/ml.
2-The soon-to-be-released (April 2018) presentation of 20 ml of Mix Free inks by Platinum at JPY 50/ml.
3-The basic triad of the old Jentle inks by Sailor (black, blue-black, and blue) for JPY 20/ml. This particular point in the graph is hidden under a Platinum point of the same coordinates: 3 inks at JPY 20/ml.
The number of inks of Nagasawa Kobe (69 on the graph) and of BunguBox (42 on the graph) is in actual terms subject to frequent changes.
All prices quoted are catalog prices (MRSP), in Japanese Yen (JPY) without taxes (8% in Japan).

On the graph we can see how the cheapest of the Sailor inks –the pigmented inks Kiwaguro and Seiboku— are more expensive than any other made by Pilot and Platinum save for the 15 ml inkwell presentation of the Pilot Iroshizuku Mini.

On par with the most expensive Sailor inks are those marketed by stationer BunguBox that are also made by Sailor. These original inks have a very limited distribution in Japan, although it is possible to buy them online. Its catalog comprises 42 different colors, albeit the shop often runs out of stock of some of them.

The fundamental paradox of the new pricing policy of Sailor is the fact that the current line of Kobe inks is now the cheaper Sailor ink in the Japanese market. Kobe inks, let us remember, are Sailor-made inks for Kobe-based Nagasawa shop. However, these inks are available in Tokyo by the hand of Itoya (at its headquarters in Ginza) and of Maruzen (at its Ikebukuro branch). As a consequence, the 69 inks of the Kobe lineup have become a lot more attractive to the user.

The question, now, is how long this paradox will last.

Ban-ei, wide ring with Henckel nib – Noodler’s Zhivago

Bruno Taut
Nakano, March 9th 2018
etiquetas: Sailor, mercado, tinta, Nagasawa, BunguBox, Japón, Pilot, Platinum

Post Scriptum (March 13th, 2018).

I have changed the graph I originally published on March 10th. The new version solved an inexcusable omission and has more data following some recent news.

These are the modifications:

i. Sailor does have three inexpensive (in relative terms) inks at JPY 20/ml. These are the basic triad of black, blue-black and blue in the old Jentle formulation. This is, obviously, the inexcusable omission.

ii. This coming month of April Platinum will market the Mix Free inks in a new presentation: smaller 20 ml inkwells. Needless to say, smaller inkwells mean higher specific prices: JPY 50/ml. (Thanks, Rafael).

iii. In April as well, Sailor will release a new pigmented ink NOT belonging to the Storia lineup. From April on, there will be three pigmented inks: Kiwa-guro, Sei-boku, and the new Sô-boku.

However, despite these additions, the basic picture remains the same: Sailor is the most expensive brand, although there exists an inexpensive option at JPY 20/ml.

Platinum, on its side, keeps on pushing its ink prices up. The decision of marketing a new and more expensive presentation of the Mix Free series is just consistent with this policy.

And Pilot, finally, is the most stable company regarding inks, although this company also made an inflationary move—the release of the Iroshizuku Mini presentation in January of 2015.

Platinum pocket, Yamada Seisakusho – KWZ Brown #2

Brunot Taut
Nakano, March 13th 2018
etiquetas: Sailor, mercado, tinta, Pilot, Platinum, Japón.

Sailor, Even Worse

First, the news:

Sailor has just launched a new line of inks by the name of Ink Studio.

This is a collection of 100 colors, bottled in 20 ml inkwells. The price, JPY 1200, plus tax. The ink identification is now just a three digit number.

100 new inks with very poetic names. Sailor strikes again.

The package includes the text “dye ink” and these inks are likely to be variations of the well-known Jentle/Shikiori type.

JPY 1200 per 20 ml means JPY 60/ml.

20 ml inkwells for JPY 1200, plus tax.

Now, my personal coment:

Really?

Now Sailor becomes even more expensive (::1::, ::2::) while offering the supposed benefit of a palette of 100 colors. However, I grant Sailor the realization that nowadays the variety in the palette is more desirable than the actual amount of ink. And 50 ml inkwells might be too big at this time and age.

The catalog of colors together with their reference numbers. 100 colors, 100!

But JPY 60/ml is very expensive.

Really!

Conway-Stewart Dinkie 550 – Pelikan 4001 Royal Blue

Bruno Taut
Nakano, March 7th 2018
etiquetas: Sailor, tinta, mercado

Ink Price Evolution (Japan 2005-2018)

Official numbers say that the Japanese economy has been stagnated for a very long time. Prices in Japan, for instance, are remarkably stable. My favorite example is that along my more than 10 years in this country, public transportation in Tokyo has not changed their prices save for the sales tax increase in April of 2014.

But, is that the whole story? What about the fountain pen world?

Japanese pen companies have kept prices of hardware (i. e. pens) very stable in the last, say, 20 years. If fact, the traditional way of increasing the prices is to phase out some model only to be replaced by a new one at a higher price. A variation of this is what Platinum is doing with the 3776 series, whose recent variations are significantly more expensive than the basic version for nothing else than a color change or a semi transparent body.

In the field of inks, though, things are different. Just recently, Sailor rebranded its traditional line of “Jentle” inks as “Shikiori”, and reduced the inkwell capacity while keeping the original price of JPY 1000. This change represented a price hike of a 2.5 factor (150% increase). And this is not the first drastic rise in Sailor ink prices: in 2009, the same 50 ml inkwell went from JPY 600 to JPY 1000 (67% increase). We can see these price variations on the following graph:

Evolution of the prices of Sailor inks in JPY/ml according to MSRP in Japan. "Pigmented" inks refers to Kiwaguro and Seiboku inks, and does not include the (also pigmented) Storia inks. The line labeled as "Original Inks" corresponds to the typical price of Sailor-made inks for some stationers in Japan, but not for all of them.

And what about the other two main manufacturers?

Platinum inks showed only one inflationary moment in January of 2014 when the basic line of inks (black, blue-black and red) went from JPY 13.3/ml to JPY 20/ml. However, in the last 12 years, Platinum has created three new lines of inks –pigmented inks, Mix Free and Classic Inks— whose prices are much higher than the inks present at the time of their launching.

Evolution of the prices of Platinum inks in JPY/ml according to MSRP in Japan. Those inks labeled as "Iron Gall (Classic)" do not include the usual blue-black ink, which follows an iron-gall formulation.

Something similar could be said about Pilot inks. In 2007, Pilot launched the Iroshizuku line with a price that was (and still is) more than twice that of the regular line (black, blue-black, blue and red). But at the same time, along these past 12 years, Pilot has not increased the price of any of their inks.

Evolution of the prices of Pilot inks in JPY/ml according to MSRP in Japan. The lines of 30, 70 and 350 ml correspond to the regular line of Pilot inks: black, blue-black, blue and red. Re Iroshizuku inks, there is another presentation of them (Iroshizuku Mini) for JPY 47/ml.

It is difficult to judge which of these companies has higher prices in their inks. The answer depends on the use each of us might make of the different lines of inks or, alternatively, on the balanced average of the ink sales of each company.

Nevertheless, it is hard to avoid the conclusion that Sailor inks are, as of now, the most expensive of the main Japanese companies. The latest move, rebranding Jentle inks as Shikiori increasing their princes 150%, is too blunt and very difficult to justify.

But only the market will decide…

NOTE: The prices mentioned on this text are those reflected on the catalogs of the companies (MSRP) in Japanese Yen (JPY), in Japan, before taxes. Sales tax in Japan are currently 8%, and were 5% before April of 2014.

Ban-ei, wide ring with Henckel nib – Noodler’s Zhivago

Bruno Taut
Nakano, February 18th 2018
etiquetas: tinta, mercado, Sailor, Platinum, Pilot

Kyôto Colors

Takeda Jimuki is a company based in Kyôto dedicated to supply office equipment. As part of its business, Takeda Jimuki also runs a small chain of stationers called TAG with branches, among other places, in Tokyo.

In collaboration with the corporation Kyôto Kusaki Zome Kenkyujo, dedicated to develop and market dyes out of plants, Takeda Jimuki manufactures some inks for fountain pens.

As of today, November of 2017, these two companies produce two lines of inks: Sounds of Kyôto (Kyô-no Oto), and Colors of Kyôto (Kyô-no Iro). Each of them is formed by six inks with, of course, poetic and allegoric names.

The Kyô-no Oto line:
-- Azuki Iro, the color of Vigna angulares. Purplish brown.
-- Nureba Iro, wet crow. A black ink.
-- Imayô Iro, trendy color (at least in the Heian period). Purple.
-- Koke Iro, moss color. Green.
-- Yamabuki Iro, Kerria japonica. Yellow.
-- Aonibi, dull blue. A grayish blue.

Some of the "sounds of Kyôto" (Kyô-no Oto).

The Kyô-no Iro inks:
-- Arashiyama-no Shimofuri, frost in Arashiyama. An orange brown ink.
-- Gion-no Ishidatami, cobblestones in Gion. Green.
-- Higashiyama-no Tukikage, moon shadow of Higashiyama. Orange.
-- Fushimi-no Shunuri, gates of Fushimi. Red.
-- Keage-no Sakuragasane, pink color on a kimono collar. Pink.
-- Ohara-no Mochiyuki, soft snow in Ohara. Purple.

Some of the "colors of Kyôto" (Kyô-no Iro).

Some of those colors might not be currently in production. That could be the case of Azuki Iro and Arishiyama-no Shimofuri. But at the same time there are some limited edition inks like the “secret color”, Hisoku; a pale blue. This ink is part of the Kyô-no Oto line.

Another sound of Kyôto: Hisoku.

These inks come in 40 ml. bottles at a price of JPY 1400 (taxes included). That is JPY 1296 without taxes, and about JPY 32.5/ml. This price is JPY 2.5/ml more expensive than the Pilot’s Iroshizuku inks.

The packaging is very attractive while simple.

Gion-no Ishidatami and Koke Iro.

As long as I can see, these inks have a very limited distribution both inside and outside of Japan, albeit some companies are selling them overseas.

Romillo Nervión – Sailor Blue Iron (personal ink)

Bruno Taut
Nakano, November 6th 2017
labels: Kyôto, tinta, Takeda Jimuki

Strange Marketing by Sailor

Some days ago I reported on the new presentation of the old line of Sailor Jentle inks together with the release of four new colors—Yonaga, Shimoyo, Yozakura and Yodaki. And from now on, the name of these inks is going to be “Shikiori”.

The new four colors of the Shikiori inks. Only these are new.

The unfortunate side effect of this move by Sailor is the dramatic increase in the price. The old presentation cost JPY 1000 per a 50 ml inkwell—that is, JPY 20/ml. The new one costs, again, JPY 1000, but for only 20 ml of ink in a fancier inkwell. That is, JPY 50/ml.

The full catalog of Shikiori inks. Note how 16 of them are the well-known seasonal inks.

At the time of that text (October 6th 2017), I wondered whether this new policy was temporary. Now, from Sailor I have heard that this new price is definitive and that the new old presentation will be available for as long as stocks remained in existence.

By doing this, Sailor positions their inks among the most expensive tier of inks in the Japanese market, including some pigmented inks made by themselves and by rival companies.

Another shocking detail is the decision of allowing both old (50 ml inkwells) and new (20 ml inkwells) to coexist at retail shops. In these way, Sailor blatantly show the huge increase in the price –a 2.5 factor- while putting the retailer in an uncomfortable situation in front of the customer.

But such is the new policy of Sailor. The rationale? The same sources said that the old inkwells looked too cheap and needed an update; and that the ink was too inexpensive compared to that of the competitors.

The old inkwells used by Sailor. Now they are deemed as unfashionable.

And Sailor seems to forget they also had this other inkwell...

But with this new prices, Sailor inks become significantly more expensive than those of the original inks that Sailor themselves make for a (big) number of shops. Typically, these original inks cost JPY 2000 (plus taxes) for 50 ml. That is, JPY 40/ml. Nagasawa’s Kobe inks (::1::, ::2::), with its very large collection of colors, are even cheaper: JPY 1800 per inkwell, or JPY 36/ml.

Now, these Sailor-made Kobe inks marketed by Nagasawa are cheaper than those made by Sailor themselves.

Is Sailor going to push all those shops to increase the prices of the original inks?

Sailor 21 K, full size (1970s) – Sailor Yama-dori

Bruno Taut
Nakano, November 2nd 2017
labels: Sailor, mercado, tinta