02 July 2013

Brazilian Pilot

In 1954 Pilot opened a manufacturing plant in Brazil, and some marketing efforts followed. Many an example of the ads of Pilot products on local media were reproduced on Pilot Times, the internal communication magazine of the company.

Ad published on Folha da Manha on March 8th, 1955. It was reported on Pilot Times on its March 1956 issue.

As reported on Pilot Times on May 1956.

Those ads show ink, and Super pens as the primary products for the local market. Some reports speak of some pens made in Brazil (the Super 77 model is mentioned as such by Lambrou and Sunami on their book Fountain Pens of Japan). This was not an exception as Pilot had open manufacturing plants in other countries (India, Burma, and Thailand) in 1953.

As reported on Pilot Times on November 1958.

All in all, these Brazilian ads show that there should exist vintage Pilot pens and memorabilia in flea markets, antique shops and in the hands of local traders in Brazil and neighboring countries. But not many of those seemed to be known.

Platinum pocket pen, Yamada Seisakusho soft nib – Wagner 2008 ink

Bruno Taut
Machida, July 3rd, 2013
etiquetas: Pilot, Brasil, India, Birmania, Tailandia


Yazmak Keyiftir said...

Dear Bruno,

Very important historical info you offered to us. Because I was looking for the fingertips of Pilot production in Brazil.
And I am asking your permission to use of your Pilot ads. in my blog.


Bruno Taut said...

Sure, Ali. No problem at all. Please, use the pictures, and let me know the blog address.

Thanks for passing by and for commenting.



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