IG creates a totally new context with new rules. Leigh Reyes made some very interesting remarks on her end-of-the-year recap, and I recommend reading them. I am more naïve, and more illiterate in all things Internet, but I cannot help offering my own observations.
With IG, the already volatile Internet is even more so. On one hand, the contents are not indexed and it is not possible to perform any real search within the IG world. Then comes the very short time during which contents are really active—that is, appearing on the feeds of other users.
The effect of this strategy, as Leigh Reyes pointed out, is that when we play the IG game we all become brands. The obvious consequence is the need to be present on the feeds and to be liked by others. To satisfy those we need to publish often even if we might publish essentially the same thing. And that because that is what the IG algorithm prioritizes.
The lifetime of a post is about 48 hours. After that, it just rests confined to the list of your own posts. Therefore, it is not surprising that IG glorifies the image over the texts. Actually, it despises the texts—everything must be fast and easy to consume, and you consume all that on the go. So, the text editor is awful and the options for making later amendments, limited. But it does not matter—live fast, die young, leave a beautiful corpse...
Instagram works well for advertisement, but not for the calm consumption of information. In more than one sense, IG is incompatible with the slow life of a fountain pen. Incompatible with the way of the pen, the mannenhitsu-dô, 万年筆道.
Pilot Petit-1, 1st generation – Pilot Brown
Bruno Taut
Chuo, Janaury 25th 2019
Etiquetas: redes sociales, metabitácora
Bruno Taut
Chuo, Janaury 25th 2019
Etiquetas: redes sociales, metabitácora