27 October 2019

In Praise of Whisky

These two bottles cost the same—about JPY 2500.


The one on the left contains 500 ml of whisky. To produce it the company –Nikka on this particular case-- went through a long process that, besides fermentation and distillation, involves some years of maturation during which a significant portion of the product is lost to evaporation.

On this particular case, being a blended, the maturation can be reduced, but in any case –at least for a Scotch whisky-- it could be shorter than three years.

On the other side, an ink is basically a mixture of water, dyes, some biocides and some surfactant agents. The whole process is easy and low-tech, and does not require any special equipment.

Yet, 500 ml of an average (or even above average) whisky cost as much as 50 ml of an average ink...

A lot could be said about how much whisky we drink and how much ink we use, but the question is still valid—is the cost of ink ten times higher than that of whisky?

The actual fact is that the price of ink skyrocketed in the past four of five years, and whisky –a time-intensive product-- provides a useful benchmark.

Are you acting on our best interest buying so much ink so expensively?


Parker 51 Demi aerometric – Kobe Nagasawa Bokko

Bruno Taut
Nakano, October 27th 2019
etiquetas: mercado, tinta

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