Marketing

The following video clip carries the signature of NHK, the national TV and radio broadcaster in Japan. However, it is far from being merely informative and, in fact, it is an instrument of advertisement and marketing for Pilot’s Iroshizuku line of inks.

It is an unlisted video, and it could disappear anytime. This is a summary of its contents:

The developer of Iroshizuku inks is a woman named Kiyomi Hasegawa, who spent 15 years behind the counter of a stationery shop. Customers, apparently, were looking for a broader variety of ink colors for their fountain pens. That drove her to create these inks as “this kind of product was not available from any other manufacturer”.

Iroshizuku, the speaker says, grabs the essence of Japan, and the beauty of the Japanese language. The ink names are inspired by “visual scenes in Kyoto and in the rest of Japan”. The unique bottle design is hand blown by professional glass blowers. The package is based on perfume products.

To enjoy these ink colors, Pilot developed a demonstrator pen [Pilot Custom 74 demonstrator]. The documentary ends with words about the ritual of inking a pen and about how the pen conforms to the owner with its continued use.

Couldn’t Pilot do better? Other than the empty rhetoric on the beauty of Japan, and on the beauty of the Japanese language, all we have is a collection of inaccuracies, wishful thoughts, and marketing justifications:

These four Iroshizuku inks were released in August 2011. So far, they are the last ones. Currently, there are 21 different colors.

-- Small selection of ink colors? No other company offered fancy-colored inks?
Does that mean Pilot did not know about J. Herbin or Private Reserve, both present in the Japanese market before Iroshizuku inks came to exist in December 2007? The Iroshizuku line started with five bluish hues, and even the Japanese company Sailor, in 2007, had five colors in its catalog, other than the black, blue and blue-black trio. If we spoke of the foreign market, the offer was a lot wider: Rohrer & Klingner, Diamine, De Atramentis, Noodler’s…

-- Hand-crafted inkwells blown by professional glass blowers?
Does this really add any virtue to the ink? Is Pilot only trying to justify the whopping EUR 33 these inks cost in Europe? Maybe Japanese customers do not deserve those hand-crafted bottles, as the domestic price of those inks is JPY 1575.

-- Packaged like perfume?
I guess that is the business model for inks nowadays. Perfumes, after all, generate a lot of profit—make them cheap, sell them expensive—and many a company would be happy with that source of benefits. Needless to say, Pilot can declare its intentions openly, but some of us might find this business model unsettling.

Another presentation of Iroshizuku inks. Even more expensive.

The conclusion is that this might be the future of inks--inks as luxury products. This is really a market driven by cravings instead of by need, and that does not benefit customers at all.

Sailor Profit Realo – Pelikan 4001 Brilliant Brown

Bruno Taut

August 15th, 2012
etiquetas: Pilot, tinta, J. Herbin, Diamine, Private Reserve, Noodler’s, De Atramentis, Sailor

Post scriptum (August 17th, 2012): I wanted to add a link to a blog entry by fellow stylophile Carlos Javier Contreras ( http://misplumasfuente.wordpress.com/2012/04/14/comparacion-de-precios-de-tintas-para-plumas-fuente/ ). On this text, the author analyzes the ink cost of several brands and compares them to the price of a very nice single malt whisky, a product that took 21 years to be produced under very strict conditions. Although the text is written in Spanish, I think there is not any problem to understand the graphs and the tables included on it. Those prices, in USD, correspond to the online shop Pen Gallery (as on April 11th, 2012) and do not take transport fees into account.

No Ordinary Capless

A couple of texts I have dedicated to the Pilot Capless released in spring of 1965: the first one on the pen itself, and a second one on its instruction manual written in Spanish. But there is more to this pen.

There is a demonstrator among those!

One of the holy grails of Capless pens is the model, or rather variation, I am showing today. It seems to be the only demonstrator version ever made of the Capless family of pens. Its purpose, in line with the traditional idea of demonstrator pens, was to show the nib-retraction mechanism and it was never for sale. I know of three units of this transparent pen: two of them in Japan; the third, in Europe, and this was associated to the instruction booklet written in Spanish. I know, though, this pen was purchased in Taiwan. Sure enough, there might be some other units.

The holy grail of Capless, with the possible exception of the short-lived Platinum Knock.

Demonstrator and regular pen, side to side. Note the absence of clip on the demonstrator.

This demonstrator pen has, let us note, the guiding mechanism made of steel. That was not the case on the regular versions—early models (spring 1965) had those made of plastic and later on, maybe by fall 1965, it was changed to steel. The demonstrator I am showing had its nib made of 14 K gold in January 1966, which seems to contradict my observation of these nibs made of steel. Carmen Rivera’s website on the history of Pilot Capless shows gold nibs in the later models (fall 1965 on) and steel on those earlier ones (spring to fall 1965). Both nib materials were likely to coexist during the later life of this model.

The golden nib of the demonstrator. It was manufactured in January 1966.

In any event, this Capless demonstrator is no ordinary Capless.

My thanks and appreciation to Mr. Niikura and to Mr. Syrigonakis.

Pilot Petit-1, 3rd generation – Diamine Teal

Bruno Taut
August 12th, 2012
etiquetas: Pilot, Capless

The Spanish Connection

Thanks to a fellow stylophile I could access the following instruction booklet. It corresponds to the Pilot Capless model released in spring of 1965, and described on these pages some days ago.

The pen...

The interesting detail of this booklet is that it is written in Spanish. And the obvious question is on which market Pilot was thinking at the time of printing it. Or, where in the Spanish speaking world were these Pilot Capless distributed by the mid 1960s? I do not have any answer. The obvious candidates, in my opinion, were Argentina, Mexico and Spain, and given the vocabulary I would think of Mexico as the final destination. But this is just a guess.

... and its instructions.

Nevertheless, this booklet shows some early attempts to distribute Pilot pens, or at least its Capless model, in less developed markets—the world for Pilot was not just Japan, for obvious reasons, and the US. At the time, mid 1960s, Spanish-speaking markets were dominated by Parker, in competition with some local brands if those existed. Such was the case in Spain.

Around 1960, should we remember now, Platinum pens were present in several European countries, albeit under the name of local brands: Joker in Italy, and Presidente in Spain.

My thanks and appreciation to Mr. Nikos Syrigonakis.

New Clip (Arabian Ford) Jumbo pen – Unknown black ink

Bruno Taut
August 6th, 2012
etiquetas: España, Japón, Presidente, Platinum, Joker, español (idioma), Pilot, Capless, México.

On Ink Reviews

I have never reviewed any ink on these chronicles. The reasons are multiple:

-- I tend to value ink price over the rest of features, and that depends highly on the market, as I have already pointed out in previous chronicles.

-- I am not picky with inks. Of course, I have favorite colors, but this is a very personal choice. My wonderful green might be horrible to the eyes of the next guy. And performance is more important than color.

Clean, fluid and stable. Those were the three properties Spanish ink company Sama advertised for its inks in 1926.

-- Ink performance is dependent on several factors. At the end, as any pen user knows, the triad pen, ink and paper is the eternal golden braid of writing performance. On the analysis of a pen, in contrast to that of an ink, there are some features (filling system, pen design and dimensions, etc.) that are independent of the other two components of the trio—ink and paper.

-- Reviewing an ink implies the definition of many a standard—set a pen, and a nib, and a selection of paper. But those might not be available to everybody. And that particular combination of ink and pen might result in a poor performance that would improve with another pen.

-- Last, color rendition in a screen is, to say the least, a complex issue, and a proper calibration must be performed by both the author and by the reader of the blog. Actually, nonetheless, the problem is prior to that--the perception of the color changes with, among other factors, the light under which we see what we wrote. What color temperature do we choose as the standard? Sunlight at noon in Madrid is very different to that in Glasgow.

In summary, these are some of the reasons behind my reluctance to review inks. But there might be some exceptions in the future.

Platinum Glamour – Sailor Sei-boku 青墨

Bruno Taut
July 29th, 2012
etiquetas: tinta

Short Capless 1965

The first Pilot Capless, we saw, cost JPY 6000 in 1963. The second model, in 1964, JPY 3000. In Spring of 1965, the price went down to JPY 1000 for this model made of aluminum. Later models, as early as next fall, were marketed for JPY 5000.

Long vs. short Capless models released in Spring 1965.

This might not be the most appealing Capless model ever made, but it has some interesting features. There existed two versions—short (CS-100RW) and long (C-100RW), the later being rarer than the former. Their inking still relied on the double-spare type of cartridges and, therefore, we now need to use the CON-W converter. These pens are quite light and well balanced. The dimensions of the short version are as follows:

Diameter: 11 mm.
Length closed: 134 mm.
Length open: 126 mm.
Weight: 15.2 g (dry with converter CON-W).

Short model with its nib unit made of steel.

Closed, retracted,...

...and open, extended. Note how the small door opens out of the pen body.

The nibs, in all the units I have seen of these two models, were made of steel. The one I am showing was manufactured in March 1966.

My thanks to Mr. Niikura.

Pilot Decimo – Pgary’s red-black ink

Bruno Taut
July 24th, 2012
etiquetas: Pilot, Capless

Capless 1963

On a recent chronicle I spoke of the Pilot Capless as one of the very few iconic pens made in Japan. Now I am showing the first model of that pen. It saw the market by the end of 1963, and it was an expensive pen: JPY 6000 for the basic version (C-600MW), and JPY 10000 for the luxurious gold plated (C-1000CW) and the clipless, possibly urushi-coated, (C-1000DW) pens: The later, though, was released already in 1964, the year of the Tokyo Olympic Games. In all of them, the nib unit moves up and down along the pen by twisting the whole barrel, and the knurled tail simply offers a nicer grip for this operation.

The C-600MW, from 1963.

Detail of the gripping section. The upper side is shown with a subtle arrow.

These Capless pens are characterized by a very short clip. The reason behind this lies in its position, on the lower side of the nib. The natural grip allows for a short space between the nib and the fingers underneath the pen.

Another view of the opposing nib and clip. In this case, on the gold plated C-1000GW model.

Model C-1000GW. These pens use the double-spare cartridge.

The C-1000DW from 1964.

Detail of the nib unit. This was manufactured in Novemeber of 1963.

The following model in the history of Pilot Capless has already been covered on these Chronicles. It is a push-button pen released in 1964 whose cost was JPY 3000.

In the second hand market, these first models from 1963 are the most expensive among all Capless variations.

My thanks to Mr. Niikura.

Platinum Glamour – Sailor Sei-boku

Bruno Taut
July 24th, 2012
etiquetas: Pilot

Scrikss in Spain

Some weeks ago, the author of the blog Write to me Often –Zeynep— spoke of the Turkish brand Scrikss and about the Spanish origin of the brand. She mentioned the lack of reliable records on the history of the brand as well as the contradiction between the Spanish records (Registry of the Intellectual Property) and the claims of the Turkish company. These are my findings related, mostly, to the Spanish history of the company.

This brand, Scrikss, was first registered in Barcelona in 1959 by Luis Gispert Miró for his company Industrial Gispert [NEBOT 2009]. The name, some say, was inspired by the Catalan word for to write: escriure [SCRIKSS 2012]. During these years, besides producing pens, the company also supplied nibs to, at least, the Spanish pen company Soffer. In 1963, the brand name and the machinery were sold to Estilográficas Jabalina [NEBOT 2009]. Juan Navarro Sánchez had founded this company in 1948 [SAM DIVERSA 2012] or 1949 [NEBOT 2009] (application filed in November 1947 [RODRÍGUEZ 2003]) as a one man operation to repair fountain pens in Albacete, Spain.

Two Scrikss pens made in Barcelona. Photographs by Mr. Alberto Linares.

It seems, however, that Jabalina barely used the name of Scrikss for its fountain pens. On the picture we can see a transitional model: box and pressing plate of the filling system are labeled as Jabalina, while the cap still holds the name of Scrikss. Although some accounts exist [RODRÍGUEZ 2003] of some initial production of pens in the early 1950s, it is reasonable to think that the main production of pens started with the acquisition of this machinery in 1963.

A transitional Scrikss-Jabalina model--both brand names coexist on the pen. Photographs by Mr. Eduardo Alcalde.

A Jabalina pen made in Albacete. Photograph by Mr. Alberto Linares.

At some point during the 1960s (maybe in 1963), the brand name Scrikss was sold to a Turkish entrepreneur, eventually with the intervention of the Swiss company Mowe SA. [SCRIKSS 2012]. Was Jabalina just interested on the machinery and then sold the brand rights right after acquiring them?

Jabalina, actually, continued producing pens and sometime either in the 1950s [SAM DIVERSA 2012] or in the 1980s [MOLINA 2005] it changed its name to STYB (its model Compact has already shown up on these chronicles), as it is known nowadays.

On the Turkish side, the company was established in Istanbul and started the development of products with the initial support of Spanish technicians (reference). It produces pens mostly for the domestic market while acting as importer of Cross in Turkey. Its website also mentions Pelikan as imported by this company, but some other records claimed this was not the case for the past years.

On the picture we can see the model 17, the first fountain pen made by Scrikss in Turkey in 1966, and still on the online catalog of the company. This model 17 has an uncanny similarity to the Súper T Olimpia released in Spain in 1961.

Turkish Scrikss model 17. This model dates from 1966.

My thanks to Alberto Linares, Eduardo Alcalde and Zeynep; all friends in the unreal realm of fountain pens.


REFERENCES:

MOLINA 2005. Carlos MOLINA. “Styb: tinta líquida para cien millones de bolígrafos”. Cinco Días. August 26, 2005.
NEBOT 2009. Pedro NEBOT. La estilográfica española. November 2009.
RODRÍGUEZ 2003. Juan Carlos RODRÍGUEZ. “La increíble historia del boli ‘Made in Albacete’”. El Mundo. España. November 2, 2003.
SAM DIVERSA 2012. Sam Diversa Corporation. Website. http://www.sanchez-muliterno.com/samdiversa/industrial.html . Retrieved July 2012.
SCRIKSS 2012. Scrikss Turkey website. http://www.scrikss.com.tr/History. Retrieved July 2012.

Montblanc 221 – Wagner 2012 ink, red-black

Bruno Taut
May-July 2012
etiquetas: Scrikss España, STYB, Scrikss Turquía, Jabalina, España, Turquía