That first pen was an expensive luxury. It cost JPY 6000, which was the monthly income of many workers in Japan at the time. And what did Pilot give in return? Today’s pictures show the whole rather elaborated package of the first Pilot Capless.
First, a cardboard box.
And inside, the pen box, quite sturdy, and two packages of 12 double-spare cartridges.
When displayed at the Pen Trading event of the Pen Collectors of Japan this past weekend, many showed their admiration, and I wonder that admiration was just the product of these fifty years of history. It is true that modern Capless come is less fancy boxes (in Japan, at least), as it is also true that the modern version of it is a lot more affordable and less luxurious that they were in 1963.
The short clip on the lower side of the section/body of the pen. The white dot on the side of the pen shows this was the second variation. The first model had it colored in gold. This particular unit was manufactured in Hiratsuka, Kanagawa, in December of 1963.
Anyway, this was the way the pen was released in 1963, fifty years ago, thus starting the saga of Pilot/Namiki Capless/Vanishing Point (all combinations allowed). And knowing the mechanisms of marketing, it is safe to say that Pilot will celebrate this anniversary appropriately; that is, with a special, in some way, Capless pen. But nobody knows anything. No information has leaked out of Pilot’s offices and we can only speculate—or be patient.
On my side, I hope the 50th anniversary pen was not just another fancy colored Capless, and I look forward to seeing something more daring, more radical.
My thanks to Mr. Shiomi.
Pilot Super 100s in red – Pilot Blue-black
Bruno Taut
April 21st-22nd, 2013
etiquetas: Pilot, Capless, evento, mercado
Bruno Taut
April 21st-22nd, 2013
etiquetas: Pilot, Capless, evento, mercado