19 February 2011


Much to my surprise, my chronicle March Inks has received a lot of attention. That single entry increased the traffic to these texts by a factor of four or five for a couple of days. And fellow blogger Morgana claimed I had discovered these inks for the world—for the world outside Tokyo that is. Thanks, but hard to believe and, certainly, totally unintentional.

Even more so when my text took two weeks to be published: I learned about the Mix-free inks at the Wagner Pen Clinic in January 30th, and I finally published my chronicle on February 14th.

The 60 ml inkwell of the Mix-free range of inks.

However, at least one Japanese website –Office Magazine—had published some news as early as on January 26th on the Platinum event celebrated between January 25th and February 3rd at Itoya’s main shop in Ginza, Tokyo. Among other products, Platinum showed their new gamut of inks and demonstrated their mixing capabilities. But that text was only in Japanese—that obscure language spoken only by 130 million people…

The display table at Itoya's shop.

I wonder if all this unannounced presentation –unannounced, at least, for so many— was nothing but a marketing strategy by Platinum. I am sure nobody in the advertisement business ignores how fast news propagate nowadays through the Net. As Brian Goulet said on his Ink Nouveau site, it only takes a cell phone to make breaking news a couple of seconds after the event had taken place.

The objects of desire.

In actual terms, this presentation has raised a lot of expectation among pen enthusiasts, as can be seen on fora (I, II, III). Will this translate into sales? Most likely so, I am afraid.

The question, anyway, remains open: was this strategy accidental or deliberate?

And on a coming text, I will discuss about the actual necessity to have nine inks to mix.

(Twsbi Diamond 530 with a Pilot 5 nib – Sailor Yama-dori)

Bruno Taut
(Madrid, February 18th, 2011)
[labels: Platinum, mercado, evento, tinta]


Julie (Okami) said...

BTW - for US readers - Brian at Goulet Pen Company will have this ink in March WOO HOO!!

Peninkcillin said...

These inks were totally out of the blue. I guess Platinum wants to keep them secret lol.

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