16 April 2014

Pens at an Exhibition

I have already mentioned the news, already old by now, of the release of the Pilot Elite 95s, a pocket pen, to celebrate the 95th anniversary of the company. And I also published my reflections on these policies to increase sales: against the Elite 95s, the original Elite from the 1970s…

Of course, Pilot might not be happy with that idea, but this company seems indeed aware of the interest –and of the market—of second hand and vintage pens. Its museum, the Pen Station, is a clear example. And now, during these days, and up to May 31st (2014), there is an exhibition on the Pilot Elite model at the Pen Station.

Assorted Elite pens including the modern reissue from 2013.

Information adds value, and this exhibition might do that not only to those pens from the 1960s and 1970s, but also to the current reissue. And this might be the main argument behind this nice operation of public relations.

Exotic nibs in the Elite gamut of pens (ca. 1970). The exhibition includes some memorabilia.

Sometimes modern marketing has some interesting side effects.

Pilot Jumbo pen (size 50) – Pilot Blue

Bruno Taut
Nakano, April 14th, 2014
etiquetas: Pilot, Tokyo

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