23 March 2019

The Case of Naginata. III. The Brand

After the two year hiatus in the production of Naginata Togi nibs we have them back in the market at a significant overprice. With this price hike, Sailor tries to cash the very good name of this nib.

But what is, in actual terms, a Naginata Togi nib? Is it worth the price Sailor is asking for them?

First and foremost, a Naginata Togi nib is a variable nib―a nib whose line width changes with the angle between pen and paper. Then, a Naginata Togi is a longer than usual nib, and this allows for some experiments to create new points―bending the nib, duplicating and triplicating the nibs, etc.


Three Naginata Togi nibs in three different sizes.

The question now is whether these features were so unique in the market as to justify Sailor in its bold move.

Variable nibs are not new at all―they have existed for more than a century. Nowadays, though, they are not that common, but they are not exclusive to Sailor. The paradox is that Sailor offers a much cheaper alternative―the zoom point available on various models including the very affordable Young Profit (JPY 5000, plus tax), also known as Somiko.


Sailor's Zoom nib in medium size. Photo courtesy of Zeynep Firtina (Write to me Often).

Then, what about the experiments nibmeister Nobuyoshi Nagahara performed on these nibs? Brilliant as they are, facts show that they do not need a Naginata Togi as a base. And nowadays there are a number of nibmeisters out there, in Japan and overseas, recreating those two- and three-fold nibs.


Nibmeister Nagahara Nobuyoshi in October of 2011.


Three Sailor Cross nibs (2-fold nibs). Note how the nib on the lower right side is made over an old nail type nib.


Two cross nibs: the one on top was made by nibmeister Yamada over a Pelikan M800; the other is a Sailor nib made for the 90th anniversary of the company in 2001.

What is left, then?

What might be left are some of the cuts Sailor offers or used to offer on these specialty nibs―the King Cobra, the King Eagle... But mostly, what is left seem the name Naginata Togi as a brand in itself. And time will tell is Sailor's strategy to cash it is correct or not.


The new and expensive Naginata Togi nib.


My thanks to Zeynep Firtina.


Iwase Seisakusho prototype – Hôgadô Doroai (Sailor)

Bruno Taut
Chiyoda, March 20th, 2019
etiquetas: Sailor, plumín, mercado, nibmeister Nagahara Nobuyoshi

2 comments:

Rafael R. P. said...

From what I read lately it seems that Sailor is increasing the prices all over their product line. Not only their special nibs but also their inks and fountain pens. A bit dangerous in a world with so many alternatives.

Bruno Taut said...

Thanks, Rafael, for passing by and commenting.

That price hike seems limited to the US. In Japan, interestingly, Sailor is the only one --among the big three-- not increasing its prices. This applies particularly to the JPY 10,000 range of fountain pens, where the basic gold nib products lie.

But you are right--any price increase is a risky move in this very competitive market with so many alternatives.

Thanks again, Rafael R. P.

BT

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