Japanese Lamy

Mitsubishi Pencil Co (::1::, ::2::) has just announced the acquisition of Lamy, the German pen company based in Heidelberg.

The announcement of the acquisition.

Surprising as this might be, there are very good reasons behind this movement:

The first of them is strongly related to the very low birth rate and population decrease in Japan. One of the obvious side effects of those is the shrinkage of the domestic market, and in this case that of stationery products.

Buying Lamy, Mitsubishi Pencil Co. gains access to new markets and to an extensive distribution network.

Lamy Safari Kanji, from 2022. Now, more Japanese than ever.

A second argument deals with the lack of high end products in the Mitsubishi Pencil catalog. And with this action, the Japanese company aims at gaining some presence in a more lucrative sector of the stationery market.

The price paid to the Lamy family has not been disclosed.

Lotus Saral Titanium – Pilot Black (Thai)

Bruno Taut
February 29th, 2024
etiquetas: Lamy , Mitsubishi Pencil, mercado