Pilot was the first manufacturer in Japan to create luxury inks in unusual colors. The Iroshizuku line is a big success world-wide despite the outrageous prices in certain markets. For instance, EUR 34 in Spain, USD 35 in the US…
The price in Japan is a lot more reasonable at JPY 1575 for those 50 ml. inkwells. More expensive, though, than the Sailor inks, and comparable to those of some imported fancy ones. However, making them even more expensive is always easy.
The new Pilot offer is a pack of three 20-ml. inkwells of three Iroshizuku inks for JPY 3150. But that is also the price of two full bottles –a total of 100 ml.
I have few doubts about the success of this offer. After all, many stylophiles rather variety over quantity.