08 September 2022

100th Anniversary (I)

Pilot celebrated its 100th anniversary by the end of 2018. The commemorative pens released on the occasion were not particularly well received by the community. The cheapest of them all –the Meiji Maru pen—was JPY 150000 (plus taxes), which is not an inviting price to join the celebratory party.

Two of the anniversary pens that Pilot did release. The "Fuji" and the "Meiji-Maru". The later was the most affordable anniversary pen at JPY 150000. (Picture taken from pilot.co.jp).

Sure enough you could accept the consolation offered by the series of Iroshizuku inks (JPY 1600, 50 ml) associated to some of the commemorative pens. However, that is a very minor token –a consumable token— if compared to a more substantial pen. But it might only be that I am not into inks.

Seven Iroshizuku inks for the seven gods.

The question, anyway, is what was in the minds of the marketing experts at Pilot to choose this strategy to celebrate its 100th anniversary. And this question is even more compelling when we see that Pilot did produce some limited edition pens for internal consumption celebrating the anniversary.

One of them is a Custom 74 in translucent blue.

Not for sale.

This pen sports a dedicated cap ring with the inscription “PILOT 100th ANNIVERSARY SINCE 1918 JAPAN”. And the nibs is also signed accordingly: “PILOT / 100th / 14 K / <M>”, followed by the PP-F hallmark. Interestingly, this nib is not dated.

The undated centennial nib.

Not much information there exists about this pen save the note “not for sale”.

The Custom 74 is not just a black pen. On the contrary, it has been marketed in a number of colors and has become the canvas for some special editions. Consequently, it is not surprising to see it dressed as a commemorative pen.

But for some reason it was never for sale.

Pilot Capless, black trim – Lamy Dark Lilac

Bruno Taut
September 5th, 2022
etiquetas: Pilot, mercado


Anonymous said...

Never for sale. Was it only for Pilot workers or something?

Anonymous said...

That was a great opportunity for Pilot to do some self-promotion and sell some pens and ink, they blew it.

Bruno Taut said...

Anonymous I. I do not know. I can't find much information on this Custom 74.

Thanks for your comment.

Anonymous II. There are many people who agree with you. Pilot lost a great opportunity.



Post a Comment

Your comments are welcome and appreciated.