– The most daring and expensive strategy is the creation of a new pen model for the occasion—a new pen with a new nib.
Such was the case of a number of commemorative pens by Pilot—the 65 in 1983, the Shijin pair in 1988... Platinum did the same with the piston filler of 1989 for its 70th anniversary. Sailor got close to it at the time of its 95th anniversary (2006) with the release of the first Realo pen.
Pilot, however, stands apart on this strategy as this company often transformed those limited editions in regular models, albeit with (minimal) variations. Thus, the 65 became the Custom 67; the Shijin became the Namikis Yukari Royale and Urushi 20, the 75th anniversary pen became the Custom 845...
– A second strategy is to revive some old successful or iconic model.
This was the case of two commemorative pens by Pilot—The M90 (2008) and the Elite 95s (2013). Both followed the patterns of the pocket pens popular in Japan in the 1960s and 1970s. The M90, modeled after the all steel Myu-701 (1971) was a limited edition of 9000 units. The Elite 95s, a renewed version of the second generation of the Pilot pocket pen, later became a regular model in the Pilot catalog, and the commemorative pen ended up diluted in the sea of regular pens.
– Finally, companies use a third option—get a well known pen in the regular catalog and decorate it for the occasion. This decoration can be almost anything—from a very elaborate urushi-based pattern to a simple inscription on the body or nib.
Examples of this are very numerous—Sailor's centenary pen, Platinum 25G in carbon fiber for the 90th anniversary (2009), Pilot's centenary flat top pen (2018), etc.
Many ways to celebrate an event or anniversary, some more expensive than others. But the bottom line is that these commemorative pens hold their value and are appreciated and sought after by the aficionado. At least, that is, if they were distinctive –even if marginally-- and were limited runs.
And all that because we, stylophiles, are very easy.
Sailor Candy Smurf – Unknown ink
Bruno Taut
September 27th, 2022
etiquetas: mercado, Japón, estilofilia
Bruno Taut
September 27th, 2022
etiquetas: mercado, Japón, estilofilia
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