Two of those are mere variations of well-known and easy available pens. Not much is needed to explain this re the variations of the 3776 in fancy colors and with notable characters. The Prefounte, on its side, is just a fancy Preppy. The other two are indeed new and different to any other model in the catalog: the Procyon and the Curidas.
Then, what do all these pens say about Platinum?
My interpretation is that Platinum is focusing on the medium and low end of the market of fountain pens. And this is surprising given the recent activity of Chinese makers, whose manufacturing costs are much lower than those in Japan.
This strategy can work as long as these pens were attractive and original. But that can be said about of pens in any price range. In any event, the hugely expected Curidas could fit this bill, but that is not the case of the Procyon, whose sales are not up to what Platinum expected.
This section of the market is a very tough one, and nothing will be easy for Platinum.
Pilot steel overlay, Yamada seisakusho nib – Sailor Blue-black
Bruno Taut
Nakano, February 3rd 2020
etiquetas: Japón, Platinum, China, mercado
Bruno Taut
Nakano, February 3rd 2020
etiquetas: Japón, Platinum, China, mercado